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What, Why & How. Your Road to Entrepreneurship
0. INTRODUCTION
Welcome to the course
Experts Group
Initial questionnaire
1. ENTREPRENEURSHIP INNOVATION FOR TURBULENT TIMES
Welcome to Module 1!
1.1 Why is it important to learn entrepreneurship? (3:30)
1.2 Introduction to Design Thinking (part 1) (5:56)
1.3 Introduction to Design Thinking (part 2) (5:53)
1.3.b Practicing Design Thinking: designing a bag for a friend
1.4 Technology trends for entrepreneurship (7:02)
Complementary Materials 1
Self Assessment Test | Module 1
2. ENTREPRENEURSHIP THEORY OVERVIEW AND CONTEXT
Welcome to Module 2!
2.1 Main theories of Entrepreneurship (4:54)
2.2 Conceptual models of each therory (6:43)
2.3 Case studies (6:44)
Complementary Materials 2
Self Assessment Test | Module 2
3. BUSINESS ANALYSIS AND STRATEGIC MANAGEMENT
Welcome to Module 3!
3.1 Market assessment & Customer development. Main Techniques (5:29)
3.2 Lean Startup. Business Model Canvas (4:49)
3.3 Lifecycle management of an entrepreneurial initiative. Main techniques. (7:28)
Complementary Materials 3
Self Assessment Test | Module 3
4. ORGANISATIONAL DESIGN
Welcome to Module 4
4.1 Fundamentals of organisational structures (7:14)
4.2 Delegation. How to delegate tasks to co-workers (7:24)
4.3 Digital Transformation (6:33)
4.4 Contemporary Forms of Organizations (7:10)
Complementary Materials 4
Self Assessment Test | Module 4
5. COMPETING IN THE MARKET
Welcome to Module 5
5.1 Defining the product and the brand (7:42)
5.2 Defining the context: competitor, customers and other stakeholder (10:31)
5.3 Defining the strategy for reaching the market: marketing mix (12:58)
5.4 Opportunities of digital marketing (15:38)
Complementary Materials 5
Self Assessment Test | Module 5
6. HUMAN RESOURCE MANAGEMENT AND LEADING FUNCTION
Welcome to Module 6
6.1 Leadership identification. Different kinds of leadership. (4:40)
6.2 Sources of power in a negotiation (6:05)
6.3 Managing people (8:03)
6.4 Soft skills (7:48)
Complementary Materials
Self Assessment Test | Module 6
FINAL QUESTIONARIE
Final Questionarie
5.4 Opportunities of digital marketing
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